Just a quick note that our first true Facebook release, The Crazies, has surpassed 125,000 players (MAU) with over 16,000 playing a day (DAU). We’ve achieved this success with less than $2,000 in marketing as we are still adding most of the virility and monetization features.
Although I’d like to take all the credit for this success, what it really shows is the value of properties in social games. The Crazies is based on the upcoming Overture movie and our game is co-produced with Starz, which provides the star power (get the pun, I’m funny) to overcome the limited marketing spend. Definitely bodes well for our next few Facebook releases.
Lloyd Melnick
Chief Customer Officer
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